The Chattanooga Bank Building was designed by architect RH Hunt in 1927, back when Chattanooga was considered the “Dynamo of Dixie”.The location, on Broad and Market Street, was, and still is, in the heart of the Central Business district. Originally built for the Chattanooga Savings Bank, most of the building was devoted to commercial office space and small shops. The Chattanooga Bank Building is on the National Register of Historic Places. Stylistically, it has a combination of influences with terra cotta Art Deco eagles, flattened Tudor arches, and Roman pilasters. The building is 11 stories high and has a narrow rectangular shape. The exterior includes terra cotta tile and a granite base and entry.
Downtown Chattanooga is based on revitalized urban design with industrial roots, fresh sensibility, and forward thinking energy. The newly initiated Innovation District has taken advantage of the “Gig City”, and added new life to Downtown.
Refreshing the rusticated existing bank interiors allows the history of the building to remain, while providing a blank slate to display the bold, urban modernism that has become a staple of the Aloft brand; a true celebration of old and new. Large steel windows, ornate plaster ceilings, and original brass elevator lobby contrast against the authentic modern furniture and lighting to create an inspired Aloft interior. The show stopping, double-height lobby space, flanked by loft-like mezzanines, will be a beacon for the Aloft brand. One will slowly uncover the history and life of the original bank as they progress through the building. A historical shell is a perfect backdrop for a bright southern contemporary interior. Exposed mechanical systems and oversized windows allow for tall, bright spaces filled with modern furniture and finishes with bright pops of color. Art, color, and self expression are an important part of Chattanooga. We will use color to define specific areas and level changes. Vibrant color will help the user way find and navigate through the hotel, while simultaneously reflecting the tech-forward, urban sophistication that the Aloft brand embodies.