Coker Tire Headquarters
Coker Tire is a Chattanooga based company that provides tires and other components to classic and vintage automobile enthusiasts and collectors. This project included renovations to the existing headquarters building consisting of first and second floor renovations as well as basement, third, and fourth floor build out. The completed work more than doubled the office and showroom space while providing a functional and hierarchical order to the locations of management, staff, and client. This work was completed while the business continued to operate at full capacity.
The major design goals for this project were to provide natural light throughout which was achieved through the addition of clerestory windows and borrowed light from perimeter offices. Goals also included creating vertical orientation and connection between the floors which was achieved through the use of a five story monumental stair fabricated from recycled heart pine floor framing. Other design intents were to provide an image upgrade and memorable entry sequence; this was accomplished through the addition of a 100-foot “porch” which functions as a stage during classic and vintage automobile events. While offering a fresh look with a number of valuable upgrades, the completed renovation project ties seamlessly into the Coker Tire ‘brand’.