In 1984, eight 19th century storehouses on Chattanooga’s Southside were renovated and joined into one, forming the Warehouse Row shopping center. After many years of clientele turnover, Hefferlin Kronenberg was hired to create a master plan that would engage the surrounding city and a redesign that would revitalize the historic building. In partnership with Jameston Properties and Rodney Simmons of Revival Studios, we renovated Warehouse Row into an urban lifestyle center. We used a central mall to create unique collaborative workspaces and introduced high-end retail space for home and fashion brands. More convenient adjacent parking attracts visitors, while niche retail and dining experiences make Warehouse Row a lively local destination.